About CascadeGTM

A decade of scaling companies.
Now focused on yours.

Hi, I'm Langley Erickson founder of CascadeGTM. I am a full-funnel revenue operations leader who has taken companies from early-stage chaos to $100M+ in annual revenue.

Watching a company break through is genuinely life changing for the people behind it. That's what drives me, that's why I show up, and it's exactly what I'm here to help you build.

There’s a moment every growth-stage company hits. You’ve got customers: real ones, paying ones. You’ve proved the product works. And then the question lands, heavier than you expected: how do I scale this?

You’re too big to be scrappy & too small to afford mistakes. The customers you have are a mix of everyone, and keeping them all happy is starting to pull your product in a dozen directions. Your sales process is ‘founder magic’ & you close deals because you know the product and you believe in it. But magic doesn’t scale.

I’ve been solving this problem for over a decade. At companies you’ve heard of and companies that were still figuring out their name. From seed-stage products with a handful of beta users to post-Series-F organizations scaling past $100M in annual revenue.

A track record built in the trenches

At JumpCloud, I joined as the founding operations hire and helped lead a 10× revenue run, from $10M to over $100M annually, across product-led, partner, and direct sales motions. At Incredible Health, I scaled booked revenue 5× from $20M to $120M+ by rebuilding GTM teams from the ground up, redefining inbound and outbound enterprise sales strategy, and establishing a named account-based motion that achieved market-level profitability.

Before that, I built demand generation infrastructure at Charles Schwab across five business units, led marketing operations for Techstars’ in-house agency, and drove OutboundEngine to the Inc. 5000 fastest growing companies list, launching a $10M+ ARR satellite office along the way.

What ties all of it together: I am a full-funnel, founding revenue operations person. I don’t just advise on strategy and hand you a deck. I’ve built the systems, the team, the processes, and the playbooks. From the first hire to the thousandth customer you are in good hands.

Sales-led, partner, and product-led, I know all three

Most consultants specialize in one go-to-market motion. I’ve built all three from scratch at companies that were executing them simultaneously. Sales-led for enterprise deals. Partner channels for ecosystem-driven growth. Product-led growth for self-serve adoption at scale. I know where they complement each other, where they conflict, and how to sequence them for your specific stage and ICP.

Why CascadeGTM?

After more than a decade inside high-growth companies, I started CascadeGTM because I kept watching the same movie: a brilliant founder with a great product, surrounded by early customers who love it, completely sure they have something special but completely unsure of how to intentionally grow beyond these core customers.

The answer isn't usually hustle. It’s clarity. Clarity about who you serve, what you say, how you reach them, and what you charge. Clarity is what I build with you. And once you have it, the growth tends to take care of itself. My clients routinely grow 2–5× in annual revenue after our work together, while staying true to the reason they started in the first place.

Client outcome

2–5×

Average annual revenue growth post-engagement

Revenue scaled

$250M+

Across portfolio companies

GTM motions

Sales-led Growth
Product-led Growth
Enterprise SaaS
Named Account ABM
Partner / Channel

Core services

Go-to-Market Strategy
ICP & Core Messaging
Demand Generation Strategy
Sales Process Design
Revenue Systems Optimization (AI)
Pricing & Packaging

Ideal client