The buy versus build answer changed twice in eighteen months. Here is how I decide what goes in a GTM stack today, with an interactive matrix you can work through by stage.
State of AI in GTM: 2026 — Last Six Months Changed Everything
An analysis of 80+ GTM tools across 14 categories — from CRM to orchestration — mapping where AI is actually delivering ROI, where hype outpaces reality, and what revenue leaders should do next.